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Speed

Success starts before the first step is made.

Success starts before the first step is made.

Only a small minority of companies win in the long term.

Their strategies are better, for sure. The reason why we believe they are better is that they were built with decided execution in mind. The fact is, if you have to climb that 8000 meter peak in winter, you will be dead serious about the plan.

This is how we see a growth strategy at CO.INTRA: a commitment to performance, which requires a lot of serious work because everybody in the team knows this is that path which will be climbed during years, no matter what.

Our sewing machine

At CO.INTRA, we believe that a successful sales funnel has the reliability, speed, and predictability of a sewing machine. Tak Tak Tak …
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Increased sales through speed

Responding more quickly to customer inquiries has a double positive effect on growth: customer needs are met as soon as they arise, and you can serve more customers.

Outbound and acquisition strategies help refine goals and select the right offers so that paid media can be used like a precision rifle to fill the sales funnel with the right opportunities.

CRM and automation provide order and predictability, help ensure that no opportunities are missed, and increase output.

To increase the conversion rate, we support teams with sales playbooks. If necessary, we strengthen capacities by searching for new sales talent.

The result is a growth engine that the team continuously improves and that ensures predictable growth.

Acceleration

The steps

CRM & automation

CRM & automation

CRM platforms collect data and activities and structure the sales pipeline. Automation reduces administrative work as much as possible, freeing up time for actual sales work. In addition to transparency about the performance of each individual team member, management gains a better overview of which measures work best and can optimize tactics in real time.

Sales funnels

Sales funnels

A sales funnel is a visual model that represents the customer’s journey from initial awareness to final purchase. CO.INTRA firmly believes in the value of robust sales funnels, as they accelerate conversion by marking the path from initial contact to closing the deal.

Account-based management

Account-based management

Account-based management (ABM) is a B2B strategy in which a few high-value target accounts are treated as if they were a standalone market: instead of “fishing with a net,” ABM pursues a “fishing with a spear” model to target specific accounts. Marketing and sales resources are consistently focused on this target list.

Customer acquisition

Customer acquisition

Once the funnel is efficient, i.e., there are ideally no leaks, we develop the most efficient approaches to fill it with the most promising opportunities.

Paid media

Paid media

At this stage, we fuel the funnel and support other efforts to generate interesting content that attracts the attention of your target audience. CO.INTRA creates campaigns for search engines or other suitable channels. These are cold-bloodedly designed for ROI and conversion: like any other resource in the company, paid media must also prove its value.

Conversion rate

Conversion rate

German quality in action: at CO.INTRA, we set high standards for our sales funnel: if a sales opportunity does not lead to a sale, we consider it wasted. Together with the team, we search along the funnel for places where losses occur. And we try to improve these together.

Sales Playbooks

Sales Playbooks

Your company is like an airline: success should not depend on luck or the exceptional skills of the captain. That’s why we create structured playbooks that document proven approaches step by step. Sales teams learn to follow the playbook first and thus achieve continuous success. Over time, they continuously improve the shared playbook.

Sales Empowerment

Sales Empowerment

In any competitive sport, winning depends on preparation. Sales is no exception. We develop sales empowerment systems that provide content, tools, and training. The goal is to accelerate each individual’s growth until they can naturally repeat their successes, and further they raise the bar.

Sales staff

Sales staff

CO.INTRA’s efforts to reduce waste in the process lead to increased sales without additional staff. Nevertheless, team members sometimes need to be replaced. We strengthen sales teams with the right talent to enable them to act more quickly. If long-term support is not required, we can also offer interim solutions.

This program is not suitable for all cases

Before you begin

The sales acceleration project is an intensive but relatively manageable transformation program that affects more than just the sales department.

To successfully implement this acceleration, you will need to secure the full commitment of the sales manager and also ensure that marketing is at least 1000% aligned.

In a crisis situation, when urgent action is required and the sales manager has left, we can take over the leadership, provided that the responsibilities are clearly defined.

If these conditions are met, a sales growth program can be an important step in driving broader transformation within the company, as the results become visible quite quickly and gain internal support.

A growth engine „Made in Germany“

Predictable organic growth is a significant competitive advantage.

While your competitors have to acquire other companies to keep up with you and accept the associated risks and financial burdens, you keep fine-tuning your growth engine.

Although CO.INTRA has extensive experience in internationalization, our first piece of advice to companies considering entering a new market is to ensure that they have excellent control of their sales funnel in Germany.

That is what this section on growth acceleration is all about.

Let's make growth happen.

Let's make growth happen.