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Brands

Brand strategy as a driver of digital growth

Brand strategy as a driver of digital growth

When companies grow digitally, there can only be one story. Customers will measure their experiences against this story.

A strong brand must consistently convey what your company stands for. It must serve as the acid test for business decisions that affect customers.

Therefore, the brand cannot be built or developed in isolation.

CO.INTRA helps companies build strong brands that can be scaled cost-effectively across markets and channels.

The main steps

Brand identity and guidelines

Brand identity and guidelines

This first step is all about consistency and coordination. After a thorough assessment, we propose a distinctive brand identity that aligns with the company’s values and goals. A unified system encompassing logos, colours, tone of voice and visual elements facilitates recognition and must be compatible with international expansion, should this be a future goal of the company.

Website

Website

Once the design guidelines are absolutely clear, CO.INTRA develops a website whose primary goal is to support your growth. The rest is vanity. When designing websites, we improve search engine optimisation (SEO) through high-quality content to develop a self-sustaining growth channel that keeps recurring marketing costs under control. The result is a digital presence that reflects the brand and accelerates growth.

E-commerce platforms

E-commerce platforms

Sales platforms that can sell and scale, as your company grows internationally. Integrations connect platforms with existing processes, ensuring efficiency and coordination.

SEO and content strategy

SEO and content strategy

In a saturated digital world, data-driven content strategies strengthen the brand and its visibility by sharpening the focus. SEO frameworks are developed to appeal to defined target groups and segments. When applied consistently, this cost-effective approach ensures increasing returns in terms of reach, trust and influence.

Social media

Social media

We manage brand presence across various channels to maintain momentum and relevance for the community. Regular performance monitoring allows for quick adjustments to maximise learning and impact.

Learning from social media

Learning from social media

Where appropriate, we monitor conversations, sentiments and community dynamics in real time. These insights reveal how the audience perceives the brand and its competitors and can help identify demand trends. The results contribute to improving the offering and communication.

Email marketing

Email marketing

Segmented and personalised campaigns initiate and maintain relationships over a longer period of time. Strict performance measurements improve the learning effect and impact, both in terms of open rates and conversion rates.

Digital campaigns

Digital campaigns

Bezahlte Medien können durch den Einsatz von Analysen in allen Phasen mehr Wirkung und Vorhersagbarkeit gewinnen. Digitale Medien ermöglichen es, zu testen und zu lernen. Wir testen Kampagnen, bis wir die erfolgreichsten gefunden haben, die wir dann skalieren. Der ultimative Maßstab ist, inwieweit jede Kampagne die Leads fördert, die zu Verkäufen führen.

Content creation

Content creation

Content must support the brand identity across all media while achieving an immediate commercial impact.

This program requires a solid level of execution

Before you begin

Brands do not exist in isolation.

A brand is an asset. Assets are the result of an investment. They can either appreciate or depreciate, and most of those movements happen outside of the marketing department.

At CO.INTRA, we do not recommend large growths in marketing spend and our experience is that growth and marketing spend are usually not correlated, or not long. For this reason, we usually work at keeping marketing spend tightly controlled.

What matters most to the brand appreciation is how far a company sharpens its brand proposal and how focussed it is on exceeding the expectations it generates.

The strongest standards speak for themselves

“The winner takes it all”

In the digital space, there are winners who take it all: those who can define a clear customer promise that offers significantly higher added value than it costs to create, implement it consistently, and communicate it in a clear, meaningful and cost-effective way.

CO.INTRA firmly believes in the power of well-thought-out standards based on simplified processes that ensure smooth implementation. Various techniques are required to communicate these standards clearly and consistently. However, the result is only convincing if the company consistently lives up to its own standards.

Let's make growth happen.

Let's make growth happen.