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Growth Strategy

Finding the best path

Finding the best path

Corporate strategy is not about looking good in a meeting. It is about making sure that the company will reach its goal, and that this target is worth all the efforts that will be demanded. A business strategy is just as serious as planning to climb a 8000 meter high peak. The difference between a robust plan and a nice looking one might mean life or death. Before you climb, do look around for the most reliable sherpas, the ones that have already been through it.

Our summits

change of course in 3 years
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increase in sales volume in 8 years
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increase in export business in 7 years
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increase in EBITDA in 18 months
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1% Inspiration and 99% transpiration

There are no magicians here. Drafting the plan is about hard and disciplined work. Building on strengths, addressing weaknesses that could be show stoppers, understanding competition sometimes better than they do, diving deep into untapped client needs, and then finding what looks like a possible path.

Testing the path, until it is safe. Getting ready. Onboarding the team, and preparing each one. Defining precisely what success at each step will be, and knowing what to measure.

And then keeping the pace until the peak has been reached. Enduring and disciplined execution, fueled by first successes. And then more. A strategy is only as good as the results it delivers. But when it does, there is no better feeling.

Finding the path

The steps

Diagnosis

Diagnosis

Strategic diagnosis begins with a data-driven analysis of your business and its market dynamics. A key aspect of this process is evaluating your strengths and their relevance to scalable customer demand. If your growth is unsatisfactory, we will find the reasons for this and what is needed to remove critical obstacles.

Competition

Competition

Know your opponents today and they will obsess with you tomorrow. We help find the battlefields where your business will win, and avoid the battles that would just distract you or destroy value. A smart differentiation enhances margin and long term return on the capital employed

Growth path

Growth path

This step is about planning the climb, in painstaking details.The plan shows what to do, when, who is in charge, and how everyone knows that things are on track.

Priorities and measurements

Priorities and measurements

We help teams to focus on growth, consistently. The important priorities are clearly defined so that waste can be avoided and energy can be directed where it has the greatest impact. These priorities are translated into measurable goals, clear milestones, and KPIs.

Marketing and sales plan

Marketing and sales plan

The trick here is to avoid waste by focusing on the commercial impact. Marketing cannot operate in isolation, and sales must prioritize converting leads. We build powerful sales funnels that help sales and marketing focus on what matters most: the customer. Then we focus on accelerating every step of the process.

Scalability

Scalability

Robust plans that are implemented brilliantly can lead to rapid growth. We are also preparing for this. The challenge is to expand without any incidents. Customer satisfaction, teams, logistics, systems, and liquidity must be able to withstand rapid acceleration.

not for all

For whom?

Let’s be frank: building and executing a powerful growth strategy is not for everyone. Otherwise the corporate world would be full of winners. We all know that true winners are the exception, not the rule. For this reason, we have conceived this pillar with private equity funds in mind. Private Equity is about creating considerable value by swiftly executing the transformations that matter. Our experience with private equity shows us that their leaders are prepared for true changes, and for the decisions that those implies. If you are one of those rare leaders who sets the bar very high for herself or himself, determined to achieve private-equity performance, going through the strategy process is an essential step, and we should talk.

Success starts before the first step is made

Only a small minority of companies win in the long term.

Their strategies are better, for sure. The reason why we believe they are better is that they were built with decided execution in mind. The fact is, if you have to climb that 8000 meter peak in winter, you will be dead serious about the plan.

This is how we see a growth strategy at CO.INTRA: a commitment to performance, which requires a lot of serious work because everybody in the team knows this is that path which will be climbed during years, no matter what.

Rocky-Mountains-Trail in der Tatra in Polen

Let's make growth happen.

Let's make growth happen.