The digital space is where the world can get to know your company, how it presents itself, and how it delivers on its promises every day. This is the world of immediate feedback, where the market shares its experiences with your service.
There is no room for bad days in the digital space. Every inconsistency is immediately noticeable. This is where tomorrow’s glory begins, by demonstrating consistent excellence where most others can only pretend.
The digital space is where the small can appear large and where the small can become large, too. It is a merciless place that chooses its kings.
The best are welcome.
Digital is like a mirror; it won’t show you how you would like your company to be, but rather how it is in reality. A mirror does not adapt to you, and it will provide feedback that is not always constructive.
Therefore, the key is to have full confidence in your fulfilment capabilities before consulting the mirror.
In a sense, going digital is like jumping with only one parachute. It requires more preparation, more controls and more attention to detail throughout the company, not just in the marketing department.
Our advice is to spend sufficient time in the after-sales department and work upwards from there. If the company is great, the mirror will naturally reflect that.
A company that has no fear to show itself as it is must be either extremely strong or completely silly: If you start rolling a snowball on a ridge path, you must be dead sure on which side it will roll.
Digital is about being so transparent and predictable that the world can engage with you again and again, and share positive feedback that will attract more clients. One thing is sure: feedback there will be.
If you are determined to make the right steps to prepare your company for the digital world, you will make it incredibly powerful. Its market will be the world.
