Raising awareness among international buyers can quickly become expensive, but that’s not the hardest part. As a rule, most internationalization projects fail at this point: after the costs, before the results. Why?
Converting this initial interest into profitable sales is a real challenge. In most cases, promising discussions at trade fairs fizzle out and the company turns its attention to other issues.
Historically, only one in seven companies that decide to pursue international growth achieve or exceed their desired results.
Most losers approach international sales opportunities opportunistically: they target the wrong markets, select trade shows and media at random, and hire unknown individuals.
Especially when we look at the accidents in Germany, failure is very rarely due to poor product quality. It is due to poor preparation, which leads to poor implementation.
But great success is also possible, and that is what this section is about. Most winners in the business world have also been successful in their internationalization. And so have we. Time and again.
Let’s get together and work on your internationalization project.
Before you press the start button, you should bear in mind that only one in seven internationalization projects is highly successful.
Expanding into Europe is not simply a larger version of what you have already done successfully in Germany. It is a completely different game that rewards preparation, clarity, and know-how.
Choosing CO.INTRA increases your chances of success thanks to our experience in all areas of internationalization. However, this alone is not enough.
When you play on an unfamiliar field in front of an audience that did not expect you, the challenge becomes considerably greater. Only if your company is a strong player at home, will it gain the confidence it needs to beat the competition on its own turf.
And that’s what it will do: most large companies operate internationally for good reason. However, we believe that they became international because they were great, and not the other way around.
A major milestone will be reached with a perfectly executed market launch in a carefully selected market. Learning and fine-tuning. Then the second export market will be addressed with the same discipline.
Over time, the pace accelerates, but the discipline of working through the checklist perfectly is the most important aspect.
If you are already running a company with excellent execution, we should have a conversation about how you can expand it beyond Germany’s borders. We look forward to getting to know you.
