Online Marketplaces

Use the network effect to your advantage

Use the network effect to your advantage

An online marketplace is a website or app that connects multiple third-party providers with buyers and acts as a digital intermediary for transactions. Unlike a single online shop, it offers products from different providers and covers a wide range of goods and services, so customers can get everything from a single source. Due to the ‘chicken and egg problem’, setting up an online marketplace is a huge challenge that is in most cases underestimated: it is essential to strike a balance between buyers and sellers from day one. During this set-up phase, one of the biggest challenges is to increase awareness of the platform faster than sales without ruining yourself financially. At the same time, trust and security must be built, technologies and payment processes managed, and processes such as onboarding, complaints and ensuring the consistency of the offering must be handled. In the case of international marketplaces, legal regulations can pose further significant hurdles. The CO.INTRA management team has been involved in the growth of marketplaces for 20 years. We make our experience available to our most committed customers. The natural consequence of this tireless discipline is steady growth.
Online Marketplaces

The Main Steps

Finding the right growth strategy

Finding the right growth strategy

Identifying the safest growth sequence

Identifying the safest growth sequence

We begin with the segment that our strategic positioning work has identified as the one in which your company already excels and which can drive the market forward. We also define the next three steps that can already be presented to target providers At the same time, trust and security must be built, technologies and payment processes managed, and operations such as onboarding, complaints and ensuring consistency of the offering must be handled. In the case of international marketplaces, legal regulations can pose further significant hurdles. The CO.INTRA management team has been involved in the growth of marketplaces for 20 years. We make our experience available to our most committed customers.

Onboarding seller partners

Onboarding seller partners

They are selected to complete the offering and because the buyers selected in the first phase are relevant to them. Attracting sales partners at this early stage is quite complex. Trading conditions are negotiated, an agreement is found on fulfilment, including returns.

Digital competence and infrastructure

Digital competence and infrastructure

Securing the necessary data

Securing the necessary data

Simply faster

Market Entry

Market Entry

Sales Acceleration

Sales Acceleration

Internationalization

Internationalization

Either millions are won here or billions are wasted

Not for everyone

There are plenty of examples of marketplace operators who have become millionaires. The problem is that they often started the project as billionaires.

Given the hoped-for increase in value, most investors consider it normal to throw money at this challenge. In most cases, marketing expenses spiral out of control before the marketplace becomes financially independent, and at some point, the plug is pulled.

Our approach is to do the opposite. Our 20 years of experience with marketplaces has shown that a lot of money does not help as much as most founders often claim, but that a clever sequence of brilliantly executed steps is the key to lasting success.

Implementation is the first ceiling

The sky is the second frontier

A successful marketplace is the most rewarding growth experience a company can have.

Not surprisingly, it is also the most challenging.

CO.INTRA has learned all the steps of growth the hard way, so that your work leads to more predictable results.

We look forward to getting to know you.

Farbenfroher, dramatischer Himmel mit Wolken bei Sonnenuntergang

Let's make growth happen.

Let's make growth happen.