Removing the bottlenecks in operations that slow down your top line.
It could seem odd to bring operational efficiency in a tool box which is entirely focused on your growth.
At CO.INTRA, we are fascinated by the value generated by Lean. Lean is a growth strategy, starting from the real client needs, organizing production around them and cutting the rest.
Customers don’t need you to hold a large inventory. However, they do expect timely delivery, whatever happens.
Lean is about transforming the company, and this transformation is driven by the company’s leader. Not everyone wants this, though.
What CO.INTRA does is to look at the business with the eyes of Lean, and help cut bottlenecks in order to speed up the service. This also leads to large efficiency gains that help fund your growth.
We recommend this focus on operational efficiency in almost all cases, as it forces the team to think hard about what is required to respond to customer needs and why we do everything else. This work, in turn, frees up staff and other resources to focus on growth. We believe in this work because it removes excuses for not getting started: its results fund future progress. Improvements in operational efficiency can therefore be initiated even when your company is struggling or losing market share. All the more so.
On the other hand, introducing lean as a growth strategy is comparable to preparing for Le Mans if you are a racing driver: there is nothing better, but it is not suitable for everyone. Here, too, it probably makes more sense for a company owned by private equity or an extremely motivated leader, as this is a very demanding journey.
Companies tend to become more complex as they grow, especially when they increasingly focus on themselves and lose sight of their customers.
This often leads to bottlenecks in operational processes. Complexity creeps in, teams lose focus, ambition-fuelled IT programmes are initiated, decisions are postponed until growth comes to a standstill then reverses.
CO.INTRA is obsessed with the customer and always starts from the customer’s perspective. Simple questions help to clear the fog. Slowly but surely, this work shapes the culture of the teams.
The result: an organisation that works leaner, faster and smarter. Cost and inventory reduction are a natural result of this work, not its main purpose: the main purpose is to grow forever by meeting customer needs in the most cost-efficient manner.